Kera
Clients:
Kera Buildcon
Industry:
Construction & Real Estate
Services:
Website Design, Branding, Social Media
Location:
Pune, India
Kera Buildcon: Turning Offline Trust Into a Credible Digital Presence
A Strong On-Site Reputation With Limited Online Visibility
Kera Buildcon built trust through consistent delivery and reliability proven project by project. Buyers and partners who knew the brand spoke highly of it, but online that credibility was hard to validate. There was no modern website to showcase ongoing developments, brand visuals felt inconsistent, and social media presence was minimal while competitors were actively shaping perception digitally.
"For the first time, our work was visible and easy to understand online."
— Project Head, Kera Buildcon
The Objective: Build Digital Trust From the First Click
The goal was credibility, not aggressive marketing. Kera Buildcon wanted a digital foundation that helped prospective buyers, investors, and partners explore projects easily and feel confident reaching out. Online discovery needed to feel as reassuring as an on-site visit, with clear information and a consistent brand presentation. WebLeads partnered with Kera Buildcon to translate years of offline trust into a structured digital identity.
Building Trust Before the First Conversation
A closer review showed why prospects struggled to evaluate the brand online. Without a centralized platform, project quality and scope were hard to assess, and visual inconsistency weakened recall. Social activity also lacked structure, reducing day-to-day visibility and leaving the inquiry path unclear even when interest existed. The requirement was straightforward: build a digital presence that felt as solid and dependable as the structures Kera Buildcon delivers.
Creating a Digital Foundation Built on Clarity and Consistency
WebLeads focused on trust, structure, and usability. A clean, professional website was designed to make projects easy to browse, organizing developments into intuitive sections and structuring content around key buyer questions—who the company is, what it builds, and why it is trusted.
Establishing a Unified Brand Look Across Touchpoints
WebLeads refined the brand’s visual language—colors, typography, and core design elements—and applied it across the website, social channels, and print so the brand felt familiar and professional.
Building Visibility Through Social Media
A structured social media presence followed, focused on project updates, site progress, testimonials, and behind-the-scenes moments, with visuals aligned to the refreshed identity.
"Social media now feels consistent and professional. It supports our brand story every day."
— Marketing Coordinator, Kera Buildcon
Impact: A Stronger Brand Presence Across Channels
Key Impact Metrics:
- 70% increase in page reach
- 43% growth in impressions
- 20% boost in profile visits
A Platform Designed for Long-Term Growth
With the foundation in place, Kera Buildcon can now showcase projects in real time and build buyer confidence. The reputation was always there. Now, it is visible where today’s buyers look first.